London, 15 September 2021 – New FAST channels launched via Channelbox on Freeview 271
Following FAST revolution Freeview OTT platform Channelbox extended its line up with free ad-supported video content which is monetized by dynamically inserted adverts.
New TV channels include award winning stand-up comedy channel NextUp Comedy, canine focused Fido TV, a gourmet channel Bite and Billiard TV.
Broadcasters are now able to monetize their content on Freeview OTT the same way as on other OTT platforms – based on the number of ad impressions rather than channels’ ratings. This is also beneficial to consumers as the ad load is reduced to 8-10 min per hour.
FAST channels are largely consumed on connected devices and now became available on Freeview 271.
“We are excited to be part of the FAST revolution. It is beneficial to content owners as they can distribute and monetize their content very efficiently and cost-effectively. It is also beneficial to the audiences as they now they have access to a completely new range of TV channels which were never available on Freeview before” says Tanya Kronfli, Channelbox head of content and business development.