London, 15 March 2022 – Top Arabic language entertainment channels from Rotana group launch on Freeview UK, channel 271
Top rated Arabic entertainment TV channels and for the first time ever, Rotana Cinema and Rotana Khalijia are launched in the UK free-to-air on Freeview. Both TV channels cater premium diverting TV content retrieved from the largest library of Arabic movies, series and unlimited general entertainment programs, offering non-stop promising entertainment rush to all Arabic speakers. It goes without saying, Rotana is the largest media house producer in the Arab world with the widest channel reach spread across the globe.
Channelbox is the leading and the most advanced platform on connected Freeview which was the first to reach HbbTV devices and has been shortlisted for the Best HbbTV technology innovation by the HbbTV association. In addition, Channelbox is the only platform on the connected Freeview offering linear channels the ability to monetize its content via dynamic ad insertion, allowing content owners to monetize based on actual ad impressions rather than BARB rating.
Channelbox is now also available via mobile applications and one can enjoy most of its content worldwide.
“We are honored to be associated with Rotana Media, it does not need much introduction, when it comes to Arabic Entertainment the Rotana Channels are household names in the Arab world. The UK is home to the millions of Arabic speakers and we are beyond excited to deliver the best of Arabic entertainment to the community absolutely free”, said Tanya Kronfli, Channelbox Head of Content and Business development.
“We are delighted with this partnership, given Channelbox reach, friendly user interface & technology advantage, this ticks all the right boxes for us in finding the right partner for the UK market. We have started off with two flagship channels and we have utmost faith in the success of this project that it is only a matter of time before we roll-out more amazing Rotana TV channels and content to Freeview, offering the Arabic speaking community an unsurpassed entertainment experience” said Jad Joubran, Rotana VP Business Development & Partnership.